Drawing on interviews with more than fifty former Apple execs and insiders, this deeply revealing oral history shows how design evolved at Apple, the most creative enterprise of our time.

The full text of Design Crazy: A Oral history of Apple design is now available online for free thanks to Digg for a limited time.

Random fact of the day: Steve Jobs was posthumously awarded the Gammy in Feb, 2012 because of his “innovations such as the iPod and its counterpart, the online iTunes store, revolutionized the industry and how music was distributed and purchase.”

You can read more such random facts in the archive.

Random Fact of the Day: Before Jobs’ biological father (Abdulfattah “John” Jandali) knew he was the father of Steve Jobs, he managed a Mediterranean restaurant in Silicon Valley Jobs used to frequent.  When Jobs’ sister, Mona Simpson, first met her father as an adult (her father and mother had divorced in 1962 when she was just 5 years old and her father did not keep in touch) , he actually mentioned that he had once managed a restaurant frequented by such people as “Steve Jobs… yeah, he was a great tipper.” He didn’t know when he was saying this that Jobs was his son and at that point, Mona chose not to tell him.

Bonus Fact: Steve Jobs was born 59 years ago today on Feb. 24, 1955. 

“I can’t be arsed to go out there and defend Apple products, they speak and sell for themselves. If you think the world is fine enough in all other areas for there to be room for you to be all angry about Apple, then go ahead and be angry. It’s your spleen. Do what you like with it.”

This wonderful quote is from Mac at 30 piece by Stephen Fry. 

I pretty much live the same philosophy when it comes to talking about Apple. 

Here’s another one of favourite from the afore-mentioned piece:

Steve Jobs, whom I had the privilege of knowing, always said, and he meant it, that he had nothing but the hugest respect for Bill Gates’s business acumen, and nothing but the profoundest contempt for his taste.

“You know we’re constantly taking. We don’t make most of the food we eat, we don’t grow it, anyway. We wear clothes other people make, we speak a language other people developed, we use a mathematics other people evolved and spent their lives building. I mean we’re constantly taking things. It’s a wonderful ecstatic feeling to create something and put it into the pool of human experience and knowledge.”
Steve Jobs talking to Steven Levy.  

Linus Edwards: 

….while the Mac itself will eventually go away, its legacy remains. It changed the fundamental way people interact with digital devices and that change can still be seen today.

Very little is left to randomness in Apple marketing.  In fact, a great deal of insight can be gathered from looking at things a little deeper and perhaps thinking different. 

I won’t spoil the surprise for you. Go read the entire thing. 

“Ethan Beard, an early Android development executive told the author that “We knew that Apple was going to announce a phone. Everyone knew that. We just didn’t think it would be that good.” An unnamed Android engineer even went as far as to say their work on Android looked awful when compared to the iPhone: “What we had looked so … nineties.””

Random Fact of the Day: "Executek," "Matrix," "Personal Computers Inc." were among the names Apple co-founders Steve Jobs and Steve Wozniak considered for their company. 

You can browse through more such random facts in the archive.

The history of the Command key “pretzel”

The shape itself goes by several different names including the Gorgon loop and Saint John’s Arms has come to symbolize many things over the past 2,600 years or so, but it didn’t become an icon part of computing culture until 1984. 

I learnt something new today. 


A gift from a friend.

Thank you, friend.

I so want one. 


This is an absolute gold-mine if you are an Apple aficionado and the entire collection is free to download. The amount of great content on iTunes U never ceases to amaze me. 

(via @SteveStreza

This is a great way to spend some your of free time. 

Steve Jobs: One Year Later (Thoughts of an Apple Fanboy)

Steve Jobs died a year ago today and it genuinely was one of the saddest days of my life. I’ve no shame in admitting the fact that i cried for a man i had no personal connection with that day. 

I had neither seen him in person nor did i ever work for him. Heck, i tried and failed to get one of his famous one-liner email responses and yet it feels like i’ve lost someone close to me. 

That is the power of great people and Steve Jobs was one of them. If i had the power to immortalise a single human being on this planet then i would have immortalised him with no second thought. But there is a reason why we human beings are mortals and nobody put it better than the great man himself:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.

Steve jobs was a man who inspired and will continue to inspire people to do great things for many years to come. Would Apple be better off with Steve Jobs at the helm? Hell, Yes. But the time has come for us Apple fans to move on and be excited about whats ahead for the company that Steve Jobs created and resurrected. 

Apple has changed a lot in the past one year but in many ways it hasn’t. Apple is still the most valuable company on the planet and the company is bringing in billions of dollars in profit every quarter. The company still values design-focused engineering.

One of the things that has changed is company’s corporate culture (Some would say for the better) and that is the way it should be. Tim Cook is no Steve Jobs and to his credit he hasn’t tried to be one. Tim Cook is now the captain of the ship who was hand-picked by Jobs himself. When i look at Tim Cook i see a man who understands his strengths and weaknesses. He looks very Steely and at the same time he has done things like paying attention to company’s far-east supply chain issues and things are certainly getting better on that front. He even kick-started the Company’s Charity matching program. He even apologised publicly for a less than stellar launch of the Apple Maps application. In many ways, Tim Cook is humanizing Apple. 

Humanizing Apple is one thing but keeping Apple at the top of the heap is a different ball game altogether. We don’t know what the future holds for the Company but this is an exciting time to be an Apple fan. We will really know the true mettle of Tim Cook and Co in the coming years. The future is uncertain and that is why it is exciting. 

John Gruber once said:

Jobs’s greatest creation isn’t any Apple product. It is Apple itself.

Now it is up-to Tim Cook and Co to prove Gruber right in the long run. 

“Stay Hungry, Stay Foolish.” and take a look at Apple’s Brilliant tribute to Steve Jobs

Steve Jobs: One Year Later (Reading List)

Steve Jobs’ Biographer Walter Issacson has penned an exclusive and fascinating piece for the Smithsonian Magazine in which he reflects on the Genius of one of Greatest CEOs the world has ever seen. It is long and i absolutely love it. 

Related Video:

Michael Lopp, a former Apple employee commenting on significance of Steve Jobs’ Trademark ‘One More Thing’ Announcements at Apple Keynotes and Why Secrecy is so entwined in Apple’s Cultural DNA:

The best stories, the ones we love, have a surprise ending. Since Steve returned to Apple, an essential part of the keynote was the anticipation of the unexpected, and that means aggressive and invasive secrecy. Not because they don’t want you to know, but because they want to tell you a great story.

It takes a showman to tell a great story. No one really believed Steve forgot to announce The Thing, but he made an amazing show of it.