TIME have done a really good job with this one. Great stuff! 

The iPhone comes with all the basics out of the box. And they are all perfectly serviceable.

Seriously. I could use the built in calendar for my scheduling and the notes app for the writing/capturing stuff. I don’t need Twitter or App.net. All of this extra stuff is “nice to have” not “need to have.” We would all do better to remember that.

Patrick Rhone

I pretty much follow the same philosophy. I don’t install third-party apps just for the fun of it. 

Random Fact of the Day: Purple was the code name for the secret two-year development project for the original iPhone. Only 30 people knew about the $150 million project.

You can read more such random facts in the archive.

“If I went back in time and gave my ten year old self an iPhone, I think his head would explode. We should appreciate how truly advanced things have become and try to recapture a least a little of that sense of joy in technology we all had as children.”

The Joy of Technology — VintageZen

Another wonderful piece by Linus Edwards. Go read the entire thing. 

Very little is left to randomness in Apple marketing.  In fact, a great deal of insight can be gathered from looking at things a little deeper and perhaps thinking different. 

I won’t spoil the surprise for you. Go read the entire thing. 

“Ethan Beard, an early Android development executive told the author that “We knew that Apple was going to announce a phone. Everyone knew that. We just didn’t think it would be that good.” An unnamed Android engineer even went as far as to say their work on Android looked awful when compared to the iPhone: “What we had looked so … nineties.””
“BlackBerry Being Sold For Less Than A Weekend’s Worth Of iPhones”
— MG Siegler puts things in context. 

The iPhone 5s is quite possibly the biggest S-update we’ve ever seen from Apple.

AnandTech has the most thorough review of the iPhone 5S. If you call yourself a geek/nerd then this one is for you. I particularly liked the section about A7 64-bit SOC, the M7 and the camera. Glad Apple gave Anand Shimpi early access to the device. 


The iPhone 5C Review - Anand Lal Shimpi / AnandTech

iOS 7 Review - Nick Heer / Pixel Envy 

More iPhone 5S Reviews

Here’s why the camera on the iPhone 5S is a big deal

I’m linking to a couple of great pieces on iPhone 5S’ camera:

Worth A Thousand Words by Patrick Rhone / Minimal Mac

The camera in the iPhone 5S basically moved the needle two years ahead of the entire camera industry. Not just smart phone cameras — all cameras. 

A Photographer’s Take On The iPhone 5S Camera by Matthew Panzarino / TechCrunch

So, we’ve got a bunch of improvements here that cross over from hardware to software and touch on user experience. All three Apple’s strong suits when it comes to integrated devices like the iPhone. If you peer more closely though, the biggest differences between an iPhone shooting experience and that of a traditional camera comes down to one thing: the image signal processor in the A7 chip.

It may be a bit pre-mature to tout the iPhone 5S’ camera prowess since nobody has reviewed the phone yet, but like Justin Williams, i’m pretty sure the camera on the iPhone 5S will live up to its billing

“The iPhone 5C has a distinct positioning that makes it seem fresh and not a lesser, stale version of the flagship. It is designed to appeal as a legitimate upgrade for iPhone 4/4S users. It is, in other words, not meant as an illusion, and not focusing attention on the flagship. Rather, it is meant to be a genuine, core product.”

Horace Dediu on the current iPhone line-up. 

C is for Cognitive Illusion | asymco

Fast Company has put together a fascinating series of posts about the history of Apple Design. The series features interviews of many people who were involved in the design process. The whole series is an absolute Gold-mine.

An Oral History of Apple Design:


Don’t forget to listen to a two-part interview of Max Chafkin, the man behind the “An Oral History of Apple” series and the book “Design Crazy.” 

Design Crazy: a discussion with Max Chafkin about Apple, part one

Design Crazy: a discussion with Max Chafkin about Apple, part two

Byliner talks to Max Chafkin, author of the Byliner/Fast Company original eBook Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple. 

P.S. The full oral history is also available as a book by Max Chafkin titled Design Crazy, available in the iTunes Store or on Amazon for US$1.99.

iPhone 5C: Everything You Need to Know

Cody Fink has a good, concise piece about iPhone 5C over at MacStories. 

P.S. 16 GB iPhone 5C costs US$549 off-contract.