I’m an Apple Fanboy so i’m posting the story behind Apple’s name here and it goes like this:
Apple’s company name is said to have been chosen for co-founder Steve Jobs’ favourite fruit, and the logo is a play on the world byte. In the book, Apple 2.0 Steve Wozniak is quoted as saying:
“He [Jobs] said ‘I’ve got a great name: Apple Computer.’ Maybe he worked in apple trees. I didn’t even ask. Maybe it had some other meaning to him. Maybe the idea just occurred based upon Apple Records. He had been a musical person, like many technical people are. It might have sounded good partly because of that connotation. I thought instantly, ‘We’re going to have a lot of copyright problems.’
Both Wozniak and Jobs tried other alternate names such as Executex and Matrix Electronics, but they didn’t like it as much as Apple Computers. And the name was born.
They also wanted an approachable name. Like Amiga, Apple wanted to shy away from the cold, corporate names of other computer companies at the time. Apple also went on to influence other company name decisions, including the UK based company, Apricot Computers.